Enterprises Should Be Sold As Pigs.

Coca-Cola's $2 billion 500 million acquisition of Huiyuan juice has attracted widespread public attention recently (morning paper 4, 33 Edition).

In September 6th, Zhu Xinli, chairman of Huiyuan Juice Group, responded positively to the takeover for the first time. He said that the acquisition was not forced to be helpless, but it was a normal business behavior. He said: "enterprises should be raised as sons and sold like pigs."

3 days after closing Huiyuan, Zhu Xinli held a media meeting in Huiyuan Juice headquarters in Shunyi, Beijing, on the 6 day of 9. This is the first official response from Huiyuan Juice leaders since the announcement of the joint purchase of Coca-Cola and Huiyuan Juice in September 3rd.

Zhu Xinli said: "after signing the contract, I found a ditch to lock myself up. I feel very wooden these three days. I do not know whether it is a failure or a success.

To speak of success, there are so many netizens who are not happy to curse me.

It is great to say that failure has brought the business to the present, without harming anyone, whether it is employment, fruit growers or national taxes.

After announcements for second days, they should meet with the media.

Of course, I have been there for three days. You forgive me. "

Zhu Xinli said frankly that he had deep feelings for Huiyuan juice brand, but he should use entrepreneur's thinking to deal with it in business.

10 years ago, Zhu Xinli attended a training course in Guangzhou. An expert in a lecture said that many entrepreneurs in China always raised their business as their son and raised him to death. When he died, his son died.

"I thought there was some truth in what he said.

Later, I heard Mr. Li Jiacheng said that when he invested in an enterprise, he had to consider how to sell in advance. I think Li Jiacheng is a great businessman.

So I think the company really needs to be a son, but it needs to be sold as a pig.

Why?

This is a market behavior. If you calculate it, you will not do it if it is not accounted for.

When the price is good, it will sell the Huiyuan juice brand. Zhu Xinli recalled: in 2004, when Huiyuan juice was the most difficult time, Danone's Qin Peng came to buy Huiyuan himself, and Zhu Xinli did not sell it.

In 2001, Huiyuan Juice sold a 51% stake in Delong, and once gave up the controlling stake in order to make Huiyuan get bigger development.

Why did he decide to sell Huiyuan? Zhu Xinli said, "what is the basis of the enterprise?

What do we live for?

Profit.

2004, not for sale, now for sale. Why?

The price is good.

When you run an enterprise, you don't know how to sell when it's a good price. Do you still call it an enterprise?

Although it is difficult to make enterprises, only difficulties can make you go forward.

But now, there is no difficulty in starting business, so it is not so difficult before listing.

So takeover is just a normal business activity.

Zhu Xinli believes that in the 30 years of reform and opening up, China should have the grace of a great power, the confidence of a great power and the mind of a big country.

"In our hard times, when we had no money and no experience, we were not afraid of anything. Now we have successfully hosted the Olympic Games. We Chinese have been proud and proud. How can we be afraid of buying a brand?

If we grow stronger, we can not only buy Huiyuan again, but also buy Coca-Cola, so why not? "

Huiyuan will not disappear. After the acquisition, more than 7000 employees of the listed company will get better salary and better training opportunities. The middle managers will get more benefits, and the stock options will be fulfilled in advance.

Zhu Xinli thinks that it is not worth making a fuss if it is good for oneself and good for itself.

Zhu Xinli doubts that the Huiyuan juice brand is going to disappear because of the worry of netizens. "Huiyuan's brand continues in China," he said.

Coca-Cola spent $2 billion 500 million to buy Huiyuan, and they will continue to invest in it later.

If he doesn't want Huiyuan, that's fine. Let's get another Huiyuan out there.

Ask the media's friends not to worry about the Chinese, the Chinese heart.

Zhu Xinli said that no matter whether the government approved or not, he was pleased: "it has been approved according to the law, Huiyuan or coke, which is a win-win situation."

Without approval, the state has the state's considerations, and one of our enterprises must obey the needs of the state, which shows that the state attaches importance to Huiyuan.

I would like to thank the government for approving it. I am also pleased with it. "