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Many British Clothing Retailers Sign Children'S Clothing Code

2011/6/23 9:17:00 37

A Number Of British Clothing Retailers Sign The Code For Children'S Clothing

The British Retail Consortium (BRC) announced a code for the sale of children's garments in June 6th and issued a report commissioned by the government to review the commercialization and genre of children.

The retailer who signed the code was originally prepared to help.

Geroge, Next, Marks &Spencer, Sainsbury 's and Tesco

Besides, it includes Debenhams, Home Retail Group (Argos), John Lewis and Peacocks.

The document was drawn up because many retailers were selling "inappropriate".

Children's products

For example, wearing a bra, high-heeled shoes or T-shirts with suggestive slogans.

The code sets out the rules for store purchases for children's clothing, including the styles, fabrics and marketing of all clothing, footwear and accessories for children under 12 years of age, but excluding teenage fashion or baby clothes.

The manual provides that "

Cloth and tailoring must be appropriate and solemn.

Slogans and portraits must be suitable for children's age, without unwelcome associations, sexual hints, undignified, arrogant or political material.

Women's underwear and trousers must be dignified and flip flops are not suitable. Footwear must provide reliable support and heels should not be over 2.5 centimeters, especially for young children.

   

BRC

JaneBevis, director of public relations, said the new code provides parents with additional guarantees that they will be equally concerned about their children's clothes.

Responsible retail retailers first assess the purchase of products, especially children's products.

Buyers will consider the styles, materials and decorations of children's dresses.

Children's clothing must be able to withstand children's play and provide freedom and dignity when running or climbing.

This code will help the public understand the decision making process of retailers.

Asda supermarket in England

Clothing brand George

Andrew Moore, the managing director, said that the company is the largest children's clothing retailer in the UK and is very serious about corporate responsibility.

   

Sainsbury 's

Luke Jensen, general manager of the non food department, said that the company's strict inspection system ensures that children's clothing products are appropriate and suitable, so it is very supportive of this code.

   

Tesco

Richard Jones, the clothing director, said that the children's clothing sold by Tesco was approved by a team of mothers.

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