"38 Queen'S Day" Opens New Brand New Retail Marketing Gameplay

With the reconstruction of the consumption scene brought by the new retail business, the Taiping bird dress, which pays more attention to the shopping experience of the new generation of female consumers, has brought 207 intelligent stores. It is also the biggest marketing node of Tmall in the first half of the year in the "hot March" of its economy, namely, "38 Queen's Day", opening up a brand new new retail marketing gameplay.

"The problem of brand thinking every day is nothing more than how to go to consumers through marketing, and how to upgrade and optimize channels to reach consumers' minds."

Referring to the event, the director of new retail of Taiping bird clothing introduced.

Tong: consumers through Tmall and Taobao mobile APP PEACEBIRD brand number, Tmall new retail venue, Tmall to visit the channel, and even the same ecological chain under the High German map, can search for Taiping bird's clothing 38 Queen's Day activities information and reduce coupons; through smart store data application and accurate resource launch, consumers will receive hand picked panes, consumers receive coupons to store verification; in addition, the fixed shopping mall consumers scan the fixed store two-dimensional code to join members, and the store shopping guide one to one service, while strengthening the store shopping guide and consumer interaction at the same time, increasing the number of online and offline consumer users. "Take advantage of the 38 Queen's day new retail activities, the original online return, the next line of traffic and consumers get the same.

One of the 38 Queen's Day battlefields is the Ningbo Raffles women's smart shop. The poster at the door is particularly conspicuous. It will be held at 8 o'clock in the evening of March 7th, where a theme interactive live broadcast of "PB Girl teaches you goodbye to spring dressing trouble" will be launched at 8 o'clock in the evening, and it will be broadcast on Taobao Mobile Live platform synchronously. "We are exposed to many customers every day, and we know a lot of spring wear puzzles in the spring. We always know the needs of customers and the products of Taiping bird's clothing in the first line, hoping to narrow the distance between customers and customers and challenge new achievements through live broadcast."

In addition to the new way of marketing, the goods are full of sincerity. Taiping women's clothing has launched two big IP products in the spring - the PEACEBIRDWOMEN Godzilla joint series, full of fun and positive energy, and joined the cartoonist Song Qi's PEACEBEIRD WOMEN "love rookie" series, which brings a variety of choices and inspiration to consumers who segment consumer demand.

It is reported that since March 2018, Taiping bird dress has been the core brand of Taiping bird. It has taken the lead in reforming itself. Combined with its own TOC mode advantages and AI algorithm, the "test water" new retail store has been launched. At the beginning of 2019, Taiping bird put forward the 2019 twelve word strategy strategy: "focus on fashion, data driven, whole network retail", that is: fashion is the origin of the company's creation of commercial value; in data driven, the algorithm is used to drive business decisions; the whole network retailing is centered on consumers, seamlessly and efficiently linking consumers.

As of March 2019, there were 207 new retail intelligence stores in Taiping bird suit.