Store Image Design: Display Texture Several Skills To Teach You To Quickly Improve Performance

Why sometimes some people put out the same street and the same goods are of high grade and look expensive, and customers dare not bargain. But some stores' goods are very cheap at a glance, and customers don't buy them without discount

For example, how much are you willing to pay for the goods of these two shoe stores?

I believe that the price given by most people should be much higher than the first one. However, the average price of shoes in these two stores is about 200 yuan, which means that their prices are similar.

In fact, the price expectation of a commodity depends on the customer's value judgment. And the value of goods can be given or even increased through listing!

that How to display In order to make the goods not cheap, you should at least do the following.

I. keep the shop clean and tidy

A shop is in progress Display layout When it comes to order, the basic principle is neatness.

Just imagine if you are walking on the street, would you like to visit those shops that look clean and neatly arranged? As the saying goes, "it's human nature to buy a store by its appearance". When you shop for 10 yuan, you have to pick out the ones with good looks!

Besides, if you work in a clean and tidy environment, customers are comfortable and you are comfortable, aren't you?

2. Control the quantity of goods in the store

If your store positioning is in the high-end price, then the number of products in the store can be well controlled. As the saying goes: rare things are precious. Too much quantity can make people feel cheap!

What if you are aiming at the low price? You can display it according to 80% of the maximum display volume, which can attract customers without appearing crowded and messy.

In short, intentionally leaving blank is a very useful display technique.

Third, control the color of the store goods

On the one hand, the color is messy. You make a mess for people to take a look. How to choose? Who would like to go in?

Does he even think that if the boss doesn't care about the display, how can he manage the products with his heart?

It's the same as our dressing method. If you can't control too many colors, then use the three color principle. It's sure to be right! Display the texture in minutes.

If you can play, you can match the cool and warm colors of the goods. Pay attention to avoid the juxtaposition and centralized display of different commodities of the same color, so as to avoid visual confusion of customers.

4、 Multi use Display skills And props

Good display can attract customers, prolong their stay time and stimulate their desire to buy, so we need to pay more attention to it.

The use of some displayed props or auxiliary equipment can directly improve the sense of value of goods. For example, with the help of lighting and atmosphere props, the visual effect of products can be increased and the grade of products can be improved.

Some display techniques can also be used to indirectly stimulate customers' purchasing desire

For example, repeated display can make customers suffer from repeated visual impact, thus strengthening their feeling and impression many times, and the suggestive effect of "this product is the only choice" can make customers leave a very deep impression.

Have a look. What's the cheapness of the goods?

It can be said that the sales can be described as "the sales of goods are better than the display of goods in every place", but it is really better to show the products in different places.